How to Survive the Firestorm of Change in Business, Leadership and Careers

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Praise For Adapt or Perish from Business, Education, and Military Leaders


"Afraid of change?  Read this book.  It will pave the way for solutions in both your personal and business life.” 

Mel Bartholomew

Engineer, inventor, and

author of  Square Foot

Gardening – the largest

selling gardening book ever!


“Every transitioning veteran would benefit greatly from reading the chapters on military lessons for business and transitioning from the military and personally assessing how your salient points apply to them individually. You've provided them wise counsel.”

Lt Gen F. L. Hagenbeck

former Superintendent,

 United States Military

Academy, West Point


“Adapt or Perish is a must read for anyone seeking a fulfilling career and not just a job! I highly recommend it.”

Jeannette Frett

Chief Talent Officer

Howard University


Adapt or Perish offers the kind of advice that is valuable to everyone from the newly diploma-ed job applicant to the senior professional with a lifetime of work experience.  It is a roadmap for those who understand they must change the way that they embrace change itself.  Well then, what are you waiting for?  Ready... Set... Read!”

Stuart Manis

Director of Sales

and Marketing,

Kramer Consultants


“Adapt or Perish is a treasure chest of practical information on how to navigate personal careers through various challenges. It has an easy to grasp layout and it’s well written. Any business person will find it indispensable. I highly recommend it.”

Emil Stempel

Professional Engineer


Adapt or Perish is an impressive breadth of topics covered by knowledgeable industry experts sharing their insights, aha moments and research. This is a must read for those facing transition and more important for those managing people that have been through transition. I appreciated the chapter on “Generation Trends” and was able to relate it to personal, social and work situations giving me a new perspective of how to better influence, motivate and build teams; for example, the benefits of pairing generations within a team.  The reference list of supporting material is likewise impressive and adds credence to the material presented in the book.  It is unlikely I’ll read all of the references and, after reading this book, likely won’t have to.  Thank you for this wonderful compilation in Adapt or Perish.”

Donald Baddorf

Vice President,

Investment Solutions


“Find out what it takes to succeed in the new normal. From managing social media to managing your career, from understanding generational tendencies to managing risk, this book is a road map to a successful future for individuals and organizations.  Filled with valuable charts and easy exercises, it will help you take control and move forward.” 

Eugenie R. Brown

VP Business Development


“You capture the essence of what it means to survive dealing with job loss and achieve ongoing success in life. I especially enjoyed the sections referring to professional responsibility, motivating people and resiliency. Furthermore, the personal references spoke to me such as ‘make happy moments’ and ‘I’m going to be OK.’ Thank you team!”

Marilyn L. Burtt, MBA


“Change is one characteristic that separates the good talent from the great talent.  As an executive recruiter, the companies I work with want people that can adapt to change and do it quickly. The blend of the authors’ experiences and coaching is valuable for all levels of an organization, including CEOs. I will encourage the people I work with to read this book. The title says it all.” 

Brad Remillard

IMPACT Hiring Solutions


“So many ‘self-help’ books preach, ramble, and simply leave us with a sense of having wasted our time. Adapt or Perish is a rare combination of identifying the key areas of need yet keeping it light and interesting. It is a book you can easily read in an afternoon that might change your life forever. It features subject matter experts who succinctly shared their expertise and provided tangible exercises, which showed me what well-developed thought was given to this book.”

Cindy Pickens

Founder, CaféNet

regional networking



Adapt or Perish is a great collection of valuable information from very credible sources. Bringing together the wisdom of so many renowned experts provides information in a single resource that generally requires sifting through dozens of books.”

Nancy Salzman, Esq.

Dean, Extended Education

Brandman University


“I think Adapt or Perish will be a very valuable read for managers at all levels including small business.”

Lt. Col. Gene Wolf 

 (Former Commander)

Squadron 40 California

Wing - Civil Air Patrol

Auxiliary U.S. Air Force

“Change is a constant theme in business and this book gives us answers! What a refreshing set of topics and talented authors. A must read for any entrepreneur or executive.”

 Mark J. Kohler

CPA, Attorney,

Author of  What Your

CPA Isn't Telling You


“This step by step guidebook takes you through the process of embracing changes in business. It provides you with useful tools and tips for personal development by finding the ideal position.”

Gwen Bernal,

Human Resources Executive


Adapt or Perish could also have been titled Thrive or Perish. Each chapter in this book has great information and ideas about how to make the changes necessary to succeed in the current business environment. There is red meat here for business owners, C-level executives, directors, and managers as well as those seeking their next position. I highly recommend Adapt or Perish for all who want to succeed in our changing business environment.”

Richard Horstmeyer, MD

Past President of

Experience Unlimited


“This book addresses the ongoing challenges of adapting to change without fear of failure in an ever increasing social media presence within an electronic age of information.  The in-depth insight of adapting the vision of the business model, continuous strategic planning coupled with the importance of the selection leaders are addressed in a compelling manner for a world ever so transitioning to a transactional based global economic model.  A must read.”

Col(R) Edward G. Carson

Chief Executive Officer,

 Growth Management and Constructive Changes, LLC


“This book will give new and seasoned business professionals insightful strategies for adapting and thriving in a constantly changing global marketplace.”

Beverly Jones

Higher Education



Adapt or Perish is a book for everyone who would like to succeed in this fast changing world. Look for the opportunities that exist in the change, embrace it and become the leader of tomorrow.”

Sushma Rajput

Toastmasters Founder's District Public Relations Chair, Div F 2010-2011


“Adapt or Perish is a comprehensive collection of wisdom and advice from some of the nation's leading experts on change.  Their perspectives on successfully leading organizations through an environment of shifting landscapes equip the reader to effectively adapt in business, leadership, and in careers.  Where continuous change is now the new normal, Adapt or Perish is a guidebook on change management that deserves to be in every executive's library.”

Frank Borst,

President & CEO at

Masterpiece Consulting


Are you ready to take control of your future?

Change is part of life.

Every generation since the dawn of time has faced changes in the way they live, the way they do business, find food and relate to their fellow human beings. For some generations, this change has been very small, for others it has been huge.

Today we live in an era of constant change. For instance, Lee's grandmother was born in 1878 and grew up riding in horse-drawn buggies. On her 91st birthday, she watched the first men land on the moon.

Since then, change has accelerated. New technologies arrive, flash into brilliance, then fade into obscurity in years, not decades or centuries. Like most change, many people and businesses ignore it, try to avoid it, then eventually accept parts of it. Many others never accept it and become irrelevant.

Adapting to Change

Those who succeed adapt their businesses to use these changes to their advantage. Others, and the examples are numerous, refuse to accept change, do what they’ve always done, and eventually disappear. For instance, buggy makers in 1900 said the automobile would never be accepted. They vanished. Businesses such as Blockbuster built industries around video tape rentals and sales and with new technologies arriving almost daily, find themselves near bankruptcy.

The lesson is that we’ve always had change. Past generations dealt with one, maybe two major changes in their lifetimes. In the 20th Century the pace picked up. The last generation saw dozens of major changes in the way society worked, the way information was distributed, and in the way we as individuals related to each other.

Our generation faces hundreds of changes in very short periods of time. We live today as no other generation has lived. We have access to more information, more diverse people and potential customers, and more parts of the world than ever before.

What Accelerated Change Means

The phrase “Adapt or Perish” has more meaning today than it ever has in the past. Here are a few of the new technologies that have become available in the last few years:


Digital libraries. Google and others have digitized books, articles and manuscripts that were only available in physical archives and made them available to everyone.


Music business. Cheap digital downloads have changed the way the music publishers do business and the way musicians make money.


Publishing. New digital printing technologies have made book publishing accessible to everyone for just a few hundred dollars.


Networking. Digital social networks such as Twitter, Facebook and LinkedIn have made it possible for people to make instant connections all over the world and to meet people they could never have met as late as five years ago.


Marketing. Finding and targeting customers has never been easier for businesses and professionals.


Blogs and Videos. Getting your message out has never been easier. Everyone with an opinion can express it publicly and get an audience, large or small. Everyone can be on video thanks to inexpensive cameras and free delivery methods.


Job Searches and Employee Recruiting. The Internet has made so much information available to quickly that a Google search is one of the first steps take by both job seekers and employers. Those who don’t show up are increasingly irrelevant.

With this increased speed of change has come a decrease in planning for the future. We are so uncertain about what will happen five years from now that both individuals and corporations seldom plan more than a few months in advance. Corporations are obsessed with the next quarter’s results. Politicians don’t think past the next election. Employees have no idea what their next job will be.

What's the Solution?

In Adapt or Perish, we make the point that change is an opportunity. Those who embrace the latest technologies will make fortunes. Those who plan beyond the moment, who make room for adding new technologies as they appear, who have a long-term vision for their future, will be the leaders of tomorrow. Job seekers who stand out from the crowd of competitors will get the best positions. Those who build strong relationships will be the new influencers.

In the midst of accelerating change, we sometimes forget that new technologies are not new things that we must do. They are simply new ways of doing what we have always done. People have always created relationships, started businesses, marketed themselves, gotten jobs, expressed opinions, done research, read books, and traveled. We will continue to do all of these. The difference is that if we do them in the old-fashioned way, we will stay stuck in the middle of a crowd of competitors. We will fall behind. We will become as irrelevant as the horse and buggy.

When we are in the forefront of change, we become the new leaders. We stand out in ways we never dreamed possible.

Adapt or Perish will change your life. It will make you aware of new ideas, new possibilities, new ways of thinking, new ways to become the new leaders of tomorrow. Read with care, implement with courage, and you will reap the rewards.


Meet Our Experts!

Steve Amos:
Business Consultant, Engineer

Steve Amos is a LCPT ME with Boeing and an entrepreneurial consulting wizard with Pax-CC. He has a diverse background as a product manager, project manager, mechanical manufacturing engineer, business owner, speaker, author, marketing, real estate appraiser and investor. Steve coaches teams that Turn Your Visions into Profits through developing new products, problem solving, turnarounds, improving lean processes, and creating marketing focused on customer needs.

Steve Amos helped turn around a division losing $9 million annually to be profitable enough to be sold. Steve also co-developed several niche products, one created first year sales of $6 million. Experience includes Boeing, Pentair Water, Goldrush Realty Advisors, Black and Decker, Sargent Lock, Colt Firearms, UNC Resources, United Technologies, Eastman Kodak and small entrepreneurial companies. Steve is an ex-president of Career Builder’s fellowship at Crystal Cathedral, and active in career groups.


Mark Fierle:
Master Gardener and Executive Search Professional

After graduating from Gannon University in Erie, PA, he worked in management of finance areas for two Fortune 500 companies and two large International companies.   

After a number of years and after being promoted and transferred to the West Coast, he joined a large International firm. He was one of two Americans on the management team.  

Next came a large service company starting as Administrative Assistant, VP Admin and later on became President and eventually Chairman of the Board.

After the company was sold- the field of Executive Search got his interest. Soon, he started his own Search Firm and began writing free lance articles on career issues for a division of the Wall Street Journal and speaking to networking groups and graduate level classes as a guest speaker. He continues to consult with organizations involved with career issues.

Over the years one of his long time interests has been gardening. A few years ago he applied and was accepted into the University of California Master Gardener Program. This certified volunteer based organization helps the citizens of our county with gardening and horticultural issues. Along the way he found an area of great interest - vegetable gardening; specifically Square Foot Gardening.  Today he is a Certified Square Foot Gardener, trainer. As well, he speaks on Master Gardening issues and does workshops across the West, and on a limited basis around the world. He can be reached at


John Hall:
Career Transition Coach

 John Hall has coached hundreds of executives and management employees through career transitions. At Chapman University, he developed and taught the only graduate outplacement course in the nation. He also taught Advanced Job Search Strategies in the Graduate Career Counseling Program at the University of California, San Diego.

John has had articles published in The Wall Street Journal’s National Business Employment Weekly, The Alumni Newsletter for the Wharton Business School and the Orange County Register. For two and half years, he hosted a talk show, Career Strategies on Newsweek Magazine referred to him in 2011 as “the John Wooden of career coaches.” John served three years on the National Board of the Professional Coaches and Mentors Association and is a Past President of their Orange County Chapter.


Ilene Albert-Nelson:
Senior Marketing and Sales Executive

Ilene Albert-Nelson is a senior marketing & sales executive who has a passion for creating and selling things to people. She is known for her paradigm shifting thinking with a focus on turnarounds, starting new businesses and managing high growth businesses.

 Ilene has worked for companies from start-ups to Fortune 100 companies such as Johnson & Johnson, Avery Dennison and Hallmark and has developed new products and turned around businesses for them all. She is an unusual marketing & sales person because, while she has very strong fundamental skills in marketing and sales, she also has very strong financial and analytical skills. She has created multi-million dollar business and turned businesses from losing 20% on sales to making 20% on sales.

Ilene is known for really grasping what is going on with a business and getting it pointed in the right direction with the right business plan quickly while delivering profitable growth. Ilene has sold products to everyone from big box stores such as Wal-Mart, Sam’s Club & Michael’s Stores to Mom & Pop stores as well as customers all over the world.

Ilene has an MBA from Wharton and a BS in Packaging Science from Rochester Institute of Technology.


Lee Pound:
Writing Coach, Editor, Book Publisher, Speaker

 Lee specializes in editing and publishing books for consultants, coaches and other professionals who want to become the recognized experts in their markets. He is also the co-producer of the Speak Your Way to Wealth seminars presented each August in Southern California.

He is the author of seven books, including 57 Steps to Better Writing, and Coaching for the New Century. He has written two novels and three family histories. His publishing company, Solutions Press, specializes in business publications.

He started speaking professionally in 1974. In the late 1980’s he studied creative writing with Sol Stein, one of the premier book editors of the 20th Century. This led directly to the writing of his novels and to his becoming a writing coach and book publisher.


Murray Schrantz:
Independent Sales Engineer

 Murray Schrantz is a sales engineer who brings his skills in sales and marketing to clients who have demanding requirements for engineered materials and process technologies in their manufacturing operations. He has successful experience in marketing and management positions with both multinational companies (Pfizer, BP) and small to mid-sized companies. Providing engineered products and processes for both mature and emerging markets is his specialty.

In addition to his work responsibilities, he also teaches business classes at local colleges and universities and has been a guest lecturer and consultant to industry. As a former Army officer (Ranger), Murray has transferred his expertise in military strategy and leadership to the commercial marketplace.

Murray is also a community leader who serves as a mentor and educational advocate for children in the foster care system, child advocate and former board director for Court Appointed Special Advocates, a board advisor for the Mariposa Women and Family center, fundraiser for the community medical clinic, and a West Point board member and admissions representative.

Murray earned his MBA from Pepperdine and has an engineering degree from the United States Military Academy at West Point.


VaNessa Vollmer:
Business Success Coach

Organizational Development and Human Resources Professional VaNessa Vollmer is known for setting up professionals and organizations to succeed! She has successfully implemented Global Leadership Programs in Aerospace, HiTech Manufacturing Organizations. VaNessa has partnered with leaders in Corporate, Government, and Non-Profit organizations. She has a proven track record of analyzing business problems through solution focused resolutions that save time and put money back into the bottom line.

Successful one-to-one leadership coaching & development for C-level executives and support staff is strength. With her background in Human Resources, Information Technology, Training, Organizational Development and Psychology she draws from experience and knowledge to facilitate successful business processes. Professional Development from a practical approach that is driven in research based methods and results provide a platform to take business transactions to transformational success.

VaNessa is currently President in Toastmasters International and participated in other leadership roles in the community including Optimist International. As a violinist she previously played with the Fullerton and Irvine Symphonies and is a member of Southern California Philharmonic.

She supports retiring military as they successfully transition to Corporate America through the Marine Executive Association West at Camp Pendleton

She graduated from U. C. Irvine and completed her Doctorate degree at United States International University.


Emily Woodman-Nance:
Consultant and Certified Career Coach

Emily Woodman-Nance has over 20 years of corporate consulting and management experience working with Fortune 500 companies. She has provided her consulting services to public municipalities, non-profit organizations and Fortune 500 companies such as Nissan, United Airlines and IBM.

Emily Woodman-Nance coaches executive to entry-level clients to achieve more fulfillment in their careers. She is the author of the ebook “Survival Kit for the New Job Market”. For one and half years, she hosted a talk radio show, Career Quest on KUCI 88.9 FM. Emily is a former President of the International Coach Federation Orange County Chapter (ICF-OC). She also serves on the Long Beach Weed & Seed Re-entry Sub-Committee.

Emily developed and teaches the curriculum for the coaching segment of the Human Resources Certification Program at California State University, Long Beach. She is also a Consultant with DBM, a global career transition firm. Emily was part of the Community Event Leadership Team for the Long Beach city-wide “Connected Corridor” effort. She is an alumnus of the Leadership Long Beach Institute. She was featured on Fox LA Jobshop segment regarding her career coaching expertise and professional perspective of the current job market.



Adapt or Perish will guide you through the pitfalls of change in today's society. You will learn how to:
bullet Change careers in an uncertain economy
bullet Use the Internet as a powerful way to get yourself and your skills known
bullet Find high-paying executive jobs using recruiters
bullet Apply entrepreneurial skills to your job and to your job hunt
bullet Prepare for change before it happens

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